our story

Our passion for music encouraged us to come up with a solution to help musicians surpass the challenges of today’s evolving music industry. The question that drove us was:

How can we help musicians manage a strong brand that sincerely connects with their fans?

We used our experience throughout the music industry and our proven branding methods to tailor a detailed process for musicians. After devoting many hours to finding the answer to our initial question, we proudly created The Artist Brand.

The Artist Brand is a brand research and consulting partner specifically created for musical artist management and for record label executives. We specialize in helping musicians and individual artists perfect, protect, and grow their brands. By utilizing leading psychology-based brand models, it allows management to execute a brand strategy for each musician’s distinctive business. The Artist Brand does the dirty work, diving into extensive research to locate opportunities, giving a clear advantage to artists by effectively connecting them with their fans, a tailored direction for successful brand growth, and a secure path toward becoming legendary in the music industry.


Our philosophy is simple: great music deserves to be shared with great fans. We will help you connect with fans and then retain that connection. How? By strategically planning your goals and aims while directing you to the right path that will lead you to significant brand growth.


Natalia Ramirez

Natalia Ramirez

For Natalia, it is imperative to have a deep understanding and respect for each musician’s career and for his or her fans. Her managerial experience working with top brands Dior, Gucci, and Dolce & Gabbana has provided her with a valuable perspective of what it takes to manage, strengthen, and expand luxury brands. With her ingenious and business-minded focus, Natalia helps clients customize visionary programs that influence buying behaviors, capitalize on market trends, and shift reputations.

B.J. Bueno

BJ Bueno

B.J. is a managing partner of The Artist Brand and founder of The Cult Branding Company, the premiere brand modeling research firm located in Orlando, Florida. Serving top shelf clients with consumer insight as well as effective brand development strategies, The Cult Branding Company provides meaningful direction to its clients by utilizing a trademarked brand process, dubbed the Brand Model 3.0.

Reggie Barriero

Reggie Barriero

Reggie’s marketing experience and work in the entertainment industry—including working branding campaigns and marketing projects for many creative celebrity artist—has led him to be a strong believer in the power of the brand. His skills help music businesses in communicating, organizing, and prioritizing marketing music and brand building strategies. His unique experience provides management teams the increased potential to create exponential financial growth and brand longevity.

Reggie has been a special part of The Cult Branding Company, a specialized consulting firm that delivers penetrating insights and strategies that help you build stronger relationships with your customers. We’re experts in customer loyalty, brand development, organizational transformation, and leadership training.

Proven Results for:

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